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【eBlog#49】 My Take on the "ITON Theory"

  • 執筆者の写真: 尾藤文人
    尾藤文人
  • 2024年11月2日
  • 読了時間: 1分

Hello! November has arrived.


Today’s blog, 【eBlog#49】, will be about my own take on the “ITON Theory.”


The press embargo has been lifted, and we’ve already made an official announcement, but on November 12, our company will be participating in an “Elementary School Career Education Program.” I understand the purpose of this program to be “helping elementary school students learn about various career paths early on and start designing their own life plans.”


In what I call a “knowledge-based society,” where we are expected to create something from nothing and bring new or added value, I believe the key is “ITON.” So, what exactly is “ITON”? Here’s a breakdown:


1. INPUT – Observing, listening, and learning

2. THINK – Thinking critically and independently

3. OUTPUT – Sharing ideas and participating in discussions or Q&A

4. NOTICE – Developing awareness and understanding


These four points may seem obvious, and I imagine many people might question, “What’s so special about that?” However, are we truly incorporating this process into our daily thought routines?


I believe that most people manage fairly well with steps (1) through (3), but how about step (4) NOTICE – understanding and awareness?


To foster this awareness, I’ve prepared a few “tricks.” I’ve tried these with high school students, but I’m curious about how elementary school students will react. I’m looking forward to seeing their responses.


I’ll be sure to update you again.


(Posted on Saturday, November 2, 2024)



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      【業務内容】

(1) 人材育成に関するコンサルティング業務

(2) 社会地域課題解決型事業に関するコンサルティング業務
(3) 産学官金メディアなど連携(共創プラットフォーム)に

  関するコンサルティング業務

(4) EC(電子商取引)サイトの企画、制作、販売、運営及び管理
(5) 各種イベントの企画、制作、運営及び管理
(6) 建設運輸事業に関するコンサルティング業務
(7) 前各号に附帯又は関連する一切の事業

【Business Activities】

1. Consulting services related to human resource development

2. Consulting services related to social and regional issue-solving projects

3. Consulting services for collaborations involving industry, academia, government, finance, media, etc. (co-creation platforms)

4. Planning, production, sales, operation, and management of EC (e-commerce) sites

5. Planning, production, operation, and management of various events

6. Consulting services related to the construction and transportation industry

7. All other business activities incidental or related to the above items

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